一般,我们从这三个维度来定位群站:

1、区域定位

区域定位是比较容易理解的,即先做好一个城市,然后复制模式到周边城市。

一位同学在珠海一家保温工程公司做流量总监,他先做一个网站优化珠海保温设备、珠海保温工程等关键词,这些词难度不大很容易攻克,但这个网站搜索覆盖的客户群体仅限在珠海,严重限制了其流量和客户量,而这个公司的服务范围实际上可以覆盖全广东的。所以,咱们这位同学就把他做珠海的成功优化经验分别复制在东莞、佛山、中山、广州等,做了十几个网站,不出所料,两三个月后都获得了很好的地域排名,询盘量就相应倍增。

2、品类定位

品类定位指的是,把公司的产品或服务分离出来,分别做网站。

假设做的业务是笔记本电脑维修,服务品类有联想笔记本电脑、戴尔笔记本电脑、惠普笔记本电脑等。群站的品类定位操作思路就是这些都分别用一个网站来优化。

假设做的业务是餐饮培训,培训品类有火锅培训、小面培训、卤味培训等。那么,这些类目分别做一个网站,就是品类定位的操作思路。

一个网站就围绕一个品类来展开和内容聚合很容易获得该品类的排名,效果立竿见影。

3、需求定位

很多行业用户的搜索需求是多样性的,这时就需要根据用户需求来分别定位网站。

比如:SEO行业,用户的需求有SEO工具、SEO教程、SEO论坛、SEO招聘。如果想获得这个行业更多的用户,就得分别做一个网站或二级域名来提供相应内容。

比如:蜂蜜行业,搜索蜂蜜的用户,直接想要购买蜂蜜的需求占所有蜂蜜搜索量的比例并不高,大部分的搜索用户的需求是找蜂蜜的作用和功效。所以,想卖蜂蜜的商家,就得专门做一个“蜂蜜的作用和功效”的网站来引流获客。类似的情况发生在黑枸杞、海参、燕窝等行业。


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