百度搜索引擎对用户的体验非常重视,不同页面给用户带来的体验都是不同的,一个好的页面能吸引二次访问,体验感差的页面用户最糟糕的结果,是直接关闭窗口,没有想预览其他页面的欲望,网页跳出率加大,从而影响了搜索引擎对网页的评分标准。

影响用户浏览体验好坏的因素有很多,针对两种体验分类进行对比,站长可以衡量下网站是否存在这些,改善网页提升用户的浏览体验。

百度搜索引擎如何对网页的浏览体验分类?

一、浏览体验感好

用户通过页面能得到想要的内容,页面布局也合理,主要表现有:

1、页面排版简洁、美观,方便用户浏览。

2、关键词的布局能让用户很快了解内容的主体是什么。

3、通过页面标签和页面布局用户能清楚地分出哪些是广告。

4、广告部分没有占主体内容,用户阅读起来不会反感。

二、浏览体验感差

页面的广告放置影响了用户阅读体验,令用户产生反感,主要表现有:

1、字体颜色和背景颜色相识,视觉效果差。

2、页面没有多分段、短句子,用户阅读比较困难。

3、页面弹窗广告过多,让用户反感。

4、广告位置遮挡主体内容。

5、点击链接,出现的页面为死链接或其他与文章不相关的内容。

广告影响:网站投放广告主要为了企业的发展需求,但百度搜索引擎对于广告的位置放置还是有严格标准,尽可能的满足用户需求为主旨,广告的出现不会让用户反感,做到“主体内容与广告一起满足用户需求,内容为主,广告为辅”。

内容排版:用户访问网页呈现的第一眼就是内容的排版,也是用户对网页的第一印象的评分,所以在内容的排版尽量简洁,不会产生视觉疲劳。

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