这个话题对站长或SEO圈内来说,是一个老生常谈且百谈不厌的话题。随着搜索引擎算法不断的迭代更新、越来越智能化,对于优质内容的判断标准也是在不同阶段有不同的要求。那么什么样的内容才会被评为优质内容呢?


什么内容容易被百度判断优质内容


1、网页打开速度快

网页打开的快慢影响有两大方面

降低爬虫抓取

打开慢,爬虫抓取就困难。搜索引起为了节约资源自然去你的站的次数就会少了,然后就会抓取变少,抓取少了,收录的几率就更小了,收录少了,PR值与网站权重自然下降了。

用户访问网页的体验度

大部分用户能够接受的页面加载时间在3秒以内,若页面的加载时间过慢,用户就会失去耐心而选择离开,搜索引擎为了更好的满足搜索用户的体验所以如果你网站打开太慢也是会被降低权重。


2、有效内容产出

所谓有效内容产出的意思就是,你发布的内容,有人搜索,有人看,并且觉得有用,这种就叫做有效内容产出。

衡量有效与否的标准我们可以借助挖词工具、数据分析工具、站内搜索等工具。

做到有效内容一般也要达到这些目标:

垂直专业:东拉西扯无所不谈,不容易聚集定向人群。既然做内容,就要做优质内容,自然是从你最拿手的领域做。

有深度:这要求你本身在某一领域专精,这个专业领域深度是个人积累的过程。只有有深度的内容大家才爱看。

重视标题:标题负责打开,内容负责分享,这是黄金法则。如何取一个好的又不哗众取宠的标题是每个SEOer必学的知识。

题文相符:题文相符是最基本的标准,任何标题党都到最后都会失去人们的信任。

保持中立:大家喜欢看的是客观中立的东西,正因为现在网络上面吹嘘洗地的文章太多,水军太多,所以客观中立的内容更显得弥足珍贵。

个性化:有自己的看法才是文章能够站得住脚的地方,只有这样观众才喜欢。

原创内容:现在网络上同类型的文章太多了,所以原创文章就显得非常珍贵,一般人也更偏向于看原创文章。

图文并重:碎片化阅读的时代,文字的冲击力太弱,图片往往能够带来更好的效果。


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