其实,广泛概念上的小程序开源,不止百度一家。

QQ浏览器兼容微信小程序;微信小程序支持各大App直接打开;以及支付宝、头条小程序在各自体系内的App实现一端多发,都可以称之为开源,但是,这些又不是真正的开源。


那么,开源的百度智能小程序升维的部分是什么?差异性又是什么?

11月1日,在2018年百度世界大会上,百度副总裁沈抖宣布,智能小程序开源联盟正式成立,智能小程序开源联盟旨在定义移动时代最佳体验,共建智能小程序行业标准,打破孤岛,共建繁荣开放生态。

爱奇艺、bilibili、快手、墨迹天气、携程、万年历、58同城、百度地图、好看视频、DuerOS、Apollo等10多家平台成为智能小程序开源联盟首批成员,这些成员月活不去重累计超过30亿,它们会基于百度智能小程序开源框架,结合自身业务特性进行二次开发,进而与自有生态进行更好地融合,与此同时百度智能小程序可以在开源联盟的所有成员App上运行,这是行业内第一个开源的小程序平台。

借助于开源联盟,百度也为此迂回抵达了自己的真实战略目标。首先,智能小程序不仅优化升级了百度现有的广告形态,激发百度平台上内容的活力,也实现了内容的价值延伸,内容打通服务;

其次,百度以此吸引更多的开发者,壮大百度App的生态;再者,智能小程序开源可以极大地拓展百度的广告边界,形成百度在广告这一核心业务上新的增长空间。


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