百度推广网页地址新功能上线!SEO寸步难行
头条
SEO资讯 2019-03-01 20:00:03 字数:1464

今天登陆百度推广后台,发现增加一个新的功能“网页地址”,之前听过过所谓的服务,今天上线了,如图:

百度推广网页地址新功能上线!SEO寸步难行

推广后台截图

什么是网页地址功能?

网页地址功能是百度新推出的,针对于页面端流量的,即哪些页面与网站的业务相关,我们可以添加页面的网址到账户,那么用户在搜索相关关键词时,我们的排名会在该网站自然排名的前面。

网页地址功能包含哪些?

网页地址功能目前包含两个方面。一个是行业定投:只需提交行业和业务相关的网页地址,系统将根据百度的海量搜索数据,自动定位最佳人群和意图,捕捉优质流量。另外一个是页面定投:无需买词,提交主域下的子页面,系统即可基于页面内容定位相关流量,高效推广海量页面。

网页地址功能如何使用?

网页地址功能与之前账户添加关键词的使用方式基本一致,也需要新建推广计划、新建推广单元、添加创意,不同的是网页地址功能需要添加网址而不是关键词。

网页地址功能的上线大大打击了seo,辛辛苦苦给网站带来的流量,如果有一个竞争对手购买了自己的网址,整体的流量会大打折扣,何况一个优化比较好的网站,不可能只有一个竞争对手购买。该功能刚刚上线,还没有开始投放,对于竞价推广的效果是否有提升,我们拭目以待!

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