华为手机是怎么征服对质量近乎变态的日本人?
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手机 2019-03-25 15:48:58 字数:645

华为手机是怎么征服对质量近乎变态的日本人?“完美的质量”,华为也可以做到!


华为手机是怎么征服对质量近乎变态的日本人?


下面摘录一篇华为终端员工的心得体会:

日本客户对产品和包装外观质量要求是全世界最高的,厂验时凡是看得见的瑕疵都当成问题,最初华为的开发团队成员接受不了。

记得有一次D客户对彩盒上的一些极其微小的外观瑕疵全判为不良,现场的开发经理急了:“全世界都没有这种完美的质量,况且华为的结构件供应商也不能接受,我们岂不是成了夹心饼干”?日本客户虽然不懂中文,但也看出来了大家的脸上的不悦。

客户解释说,因为日本人对中国产品还存在“低质量”的观念,购买时如果看到即使很小的外观瑕疵,就容易加深“made in china果然质量差”的印象,这样不利于华为产品在日本的销售,也不利于与华为的长期合作,希望华为重视外观的重要性。

好在华为开发经理终于表示同意客户观点,内部想办法解决。厂验后华为内部几经研讨,专门制定了产品外观质量标准,最终获得了D客户对华为产品质量的高度认可,也为后续新项目的中标奠定了基础。

在后来的两年多时间里,我们几乎支持了日本项目的所有客户厂验。每次面临的都是不同的客户、不同的华为开发和制造团队、不同的EMS工厂团队以及不同的突发问题。正是通过这一次次的准备与厂验,华为的开发与制造团队以及EMS工厂团队切身感受到了“日本质量”的具体要求,使华为的生产质量水平一步步完善。这期间,华为工程师们总结出了现场质量管控的多个流程文件,纳入到了华为的制造文件体系中。我们终于有底气从容应对来自客户的360度无死角考验了。



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