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苹果高价策略成功，互联网业务猛增，用财报稳住了美股
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外闻 2019-03-25 17:20:30 字数：437

苹果高价策略成功，互联网业务猛增，用财报稳住了美股。苹果在7月31日美股收盘后发布第二季度（苹果财年第三季度）财报。其中有两组数字比较引人关注：1、苹果营收同比增17%，净利润增32%；2、苹果的硬件如iPhone和iPad同比销量因处于淡季仅增1%。


苹果高价策略成功，互联网业务猛增，用财报稳住了美股


苹果主营业务中，iPhone和iPad销量趋于停滞，同期App Store为首的互联网业务同比大增。这降低了苹果对硬件为主的主营业务依赖程度（虽仍占65%左右）。

市场认为苹果财报是个利好。它的股价盘后上升了3.6%。它描绘出了一个互联网服务业务不断增加、业务多元化场景持续改善的趋势。36氪作者李振梁认为......

在财报利好的基础上，即将在秋季发布的苹果新iPhone手机可能会推动苹果股价上行。根据市场流传的消息，新款iPhone定价灵活，在功能上做出了贴近市场的改变（例如设置了双卡双待），预计销量较去年发布的iPhone X要好。尽管全球智能手机市场接近饱和，苹果的增长点预计仍将来自iPhone和互联网业务。



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