如果你的领导让你做一份SEO的诊断报告你该怎么做?来跟我学。
SEO资讯 2019-04-15 10:00:03 字数:1284

如果你的领导让你做一份SEO的诊断报告你该怎么做?来跟我学。

  1. 分析企业自身情况(产品业务等)、分析行业情况(竞争对手情况)、分析客户的搜索习惯;确定大致的优化思路(单个网站/多个网站/第三方平台);

2.根据用户的搜索习惯,对网站栏目结构做调整,让网站栏目结构更好的匹配目标关键词+资讯栏目;

例:www.365fwy.com 服务栏目需要重新调整,创建子栏目(介绍更具体的业务),更好的匹配业务关键词;

3.选择关键词:给网站首页及各个栏目页选择合适的关键词;

4.站内诊断优化:

●各个网页TDK:根据选择的关键词给出各个页面的TDK设置;

●URL网址:给出具体的修改方案;

网站的内页URL是动态地址,应该修改为扁平式的静态URL。

●站内链接结构优化:网站导航+链接列表;——尽量以图表形式呈现(PS/Excel/思维导图等);

房无忧网站顶部导航添加下拉菜单,列出子栏目,例如新闻中心下拉有家修宝典、新闻信息的子栏目链接;

●网站地图

●HTML代码

●404错误页面

●robots.txt

5.网站内容优化:内容更新计划以及内容方向;

6.站外优化:写具体的站外优化的执行计划;

7.预期效果:SEO数据、关键词排名、流量;

8.人员需求以及预算;

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