花椒《百万赢家》直播答题攻占游戏领域
2898
直播 2019-04-23 00:04:58 字数:934

花椒《百万赢家》直播答题攻占游戏领域:一天承包三大游戏IP。2018年伊始,互联网便迎来首个风口,直播答题迅速风靡网络,如今直播答题的风口烧到了游戏领域。1月14日,花椒《百万赢家》连开3场游戏品牌专场,终结者2吃鸡、消消乐、三国志共砸800万成为专场直播答题冠名方。《百万赢家》再添游戏领域新成员,在一天内承包国内三大游戏IP。


花椒《百万赢家》直播答题攻占游戏领域


在三场游戏专场中,终结者2吃鸡,消消乐、和三国志的奖金池分别为100万、300万和400万,累计奖金池高达800万,共有468万人参赛,近72万人获奖。不同于其他品牌专场只有4—5道广告植入的题目是,游戏专场的80%基本都是游戏相关问题。


三场游戏专场的题目类型各有千秋,比如“吃鸡”专场中,“吃鸡游戏中的“舔包”指的是什么包”的送分题;消消乐专场中,更是出现了“灰太狼的儿子叫什么名字”的萌系题目;而在三国志专场中,整场题目都和三国历史文化有关,比如“三国人物中,常年带着绿帽子的是谁”等,对“三国迷”的网友来说,无疑是福利场。


花椒《百万赢家》直播答题攻占游戏领域


通过20分钟的问答植入和主持人口播实现了品牌宣传边际效用最大化,广告主们正是看到了这一点,才接连入局直播答题。而作为业内最具人气和商业价值的直播答题IP,花椒《百万赢家》继1月8日将首个广告卖给美团后,又相继与京东、华为、《前任3》、春雨面膜、携程、唱吧麦颂等开启了直播答题的全新商业模式。


花椒《百万赢家》之所以能率先开启这种商业模式,离不开其强大的流量光环、百万量级的用户流量、不断增长的用户流量以及超高用户粘性。据悉,截止1月14日,《百万赢家》共举办90场直播,累计奖金池达5241万,近800万人获奖。在此过程中,《百万赢家》屡创行业纪录,创造了单场400万、单人单场103万、单日1300万的最高奖金金额纪录。


花椒《百万赢家》通过强强联合的跨界营销,正在将其开创“直播竞答+知识变现+广告植入”稳步推进,而且已经将直播答题渗透到多个领域。继1月8日开创直播答题史上首个商业化广告后,随后在电商、手机、影视、美妆、游戏等多领域与知名品牌达成合作。纵观整个直播答题行业,花椒《百万赢家》的发展势头可谓如火如荼。


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