品牌商如何开展直播才有预期的效果?
2898
直播 2019-04-24 00:16:33 字数:460

品牌商如何开展直播业务才能取得预期的效果?直播极大的挑战品牌商对于创意、内容、流程、技术手段乃至营销观念的理解。

直播的成功要有三个要素——人,内容,平台。所以商家前期的准备一定是围绕着这三个要素来做的。


商家首先要找到最合适的传播着,其次策划最适合的内容,然后再进行最精准的投放。例如要搞清楚这些问题,我的方案是由什么样的IP来传播最合适?怎么找传播者?


除了人、内容,平台,对直播的选择与投放也是非常重要的,如果你的社群属性强一些那就选择微信,如果希望传播给更多松散关系的人,那么选择微博进行传播。


直播平台的选择也是多样化的,直播平台选择一直播还是选择花椒,还是跟平台的用户属性有直接关系。优酷的用户属性更倾向于内容消费,所以优酷直播带给内容消费和内容服务的购买转化率最高;淘宝的用户属性更倾向于购物,所以淘宝直播带给购物的转化率最高,这里是有道理可以遵循的,不是随便找一个平台做直播就可以了,取决于你想要实现的目的是什么,如何进行这个直播的策划。


更多资讯,可以访问2898站长资源平台资讯-直播栏目:zhibo/ 谢谢!


0人参与回答
  • 未添加任何数据~~


提示信息

联系电话:
1585150508*
QQ交谈:
小编
站长微信:
站长邮箱: service@qingjiuzhubei.com
154.58msRequest Duration4MBMemory UsageGET zixun/detail/{id?}.htmlRouteAuth status
    • Booting (9.16ms)
    • Application (147.89ms)
      6 templates were rendered
      • site.zixun.detail (resources/views/site/zixun/detail.blade.php)8blade
        Params
        0
        prevArticle
        1
        nextArticle
        2
        newDetail
        3
        comment
        4
        hotnews
        5
        t
        6
        d
        7
        k
      • layouts.site.layout (resources/views/layouts/site/layout.blade.php)18blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        device
        4
        isMobile
        5
        errors
        6
        prevArticle
        7
        nextArticle
        8
        newDetail
        9
        comment
        10
        hotnews
        11
        t
        12
        d
        13
        k
        14
        __empty_1
        15
        __currentLoopData
        16
        loop
        17
        hotnewsVal
      • layouts.site.top (resources/views/layouts/site/top.blade.php)18blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        device
        4
        isMobile
        5
        errors
        6
        prevArticle
        7
        nextArticle
        8
        newDetail
        9
        comment
        10
        hotnews
        11
        t
        12
        d
        13
        k
        14
        __empty_1
        15
        __currentLoopData
        16
        loop
        17
        hotnewsVal
      • layouts.site.bottom (resources/views/layouts/site/bottom.blade.php)18blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        device
        4
        isMobile
        5
        errors
        6
        prevArticle
        7
        nextArticle
        8
        newDetail
        9
        comment
        10
        hotnews
        11
        t
        12
        d
        13
        k
        14
        __empty_1
        15
        __currentLoopData
        16
        loop
        17
        hotnewsVal
      • common.upgrade_vip (resources/views/common/upgrade_vip.blade.php)18blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        device
        4
        isMobile
        5
        errors
        6
        prevArticle
        7
        nextArticle
        8
        newDetail
        9
        comment
        10
        hotnews
        11
        t
        12
        d
        13
        k
        14
        __empty_1
        15
        __currentLoopData
        16
        loop
        17
        hotnewsVal
      • kefu.kefu (resources/views/kefu/kefu.blade.php)18blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        device
        4
        isMobile
        5
        errors
        6
        prevArticle
        7
        nextArticle
        8
        newDetail
        9
        comment
        10
        hotnews
        11
        t
        12
        d
        13
        k
        14
        __empty_1
        15
        __currentLoopData
        16
        loop
        17
        hotnewsVal
      uri
      GET zixun/detail/{id?}.html
      middleware
      web
      controller
      App\Http\Controllers\Site\ZixunController@detail
      namespace
      App\Http\Controllers
      prefix
      /zixun
      where
      as
      zixunDetail
      file
      app/Http/Controllers/Site/ZixunController.php:105-132
      7 statements were executed134.94ms
      • select * from `news` where `news`.`id` = '37657' and `news`.`deleted_at` is null limit 11.58ms/app/Http/Controllers/Site/ZixunController.php:109zzshuju
        Metadata
        Bindings
        • 0. 37657
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 14. /app/Http/Controllers/Site/ZixunController.php:109
        • 22. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 56. /public/index.php:53
      • select * from `new_cates` where `new_cates`.`id` in ('44') and `new_cates`.`deleted_at` is null350μs/app/Http/Controllers/Site/ZixunController.php:109zzshuju
        Metadata
        Bindings
        • 0. 44
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 19. /app/Http/Controllers/Site/ZixunController.php:109
        • 27. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 61. /public/index.php:53
      • select * from `news` where `news`.`deleted_at` is null order by `browse` desc limit 10114.36ms/app/Http/Controllers/Site/ZixunController.php:110zzshuju
        Metadata
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 12. /app/Http/Controllers/Site/ZixunController.php:110
        • 20. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 54. /public/index.php:53
      • update `news` set `browse` = `browse` + 1, `updated_at` = '2025-08-24 06:23:16' where `id` = '37657' and `news`.`deleted_at` is null4.57ms/app/Http/Model/News/News.php:170zzshuju
        Metadata
        Bindings
        • 0. 2025-08-24 06:23:16
        • 1. 37657
        Backtrace
        • 12. /app/Http/Model/News/News.php:170
        • 13. /app/Http/Controllers/Site/ZixunController.php:111
        • 21. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 55. /public/index.php:53
      • select * from `news` where `id` < '37657' and `newscate_id` = '44' and `news`.`deleted_at` is null order by `id` desc limit 16.82ms/app/Http/Controllers/Site/ZixunController.php:115zzshuju
        Metadata
        Bindings
        • 0. 37657
        • 1. 44
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 13. /app/Http/Controllers/Site/ZixunController.php:115
        • 21. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 55. /public/index.php:53
      • select * from `news` where `id` > '37657' and `newscate_id` = '44' and `news`.`deleted_at` is null order by `id` asc limit 16.89ms/app/Http/Controllers/Site/ZixunController.php:116zzshuju
        Metadata
        Bindings
        • 0. 37657
        • 1. 44
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 13. /app/Http/Controllers/Site/ZixunController.php:116
        • 21. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 55. /public/index.php:53
      • select * from `comments` where `news_id` = '37657'370μs/app/Http/Controllers/Site/ZixunController.php:117zzshuju
        Metadata
        Bindings
        • 0. 37657
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 12. /app/Http/Controllers/Site/ZixunController.php:117
        • 20. /vendor/silber/page-cache/src/Middleware/CacheResponse.php:38
        • 54. /public/index.php:53
        web
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        api
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
          _token
          cjWh9PONoCXsSWIARkofmbz3ICDYLCZsrmCBKbC7
          _previous
          array:1 [ "url" => "https://data.winndoo.cn/zixun/detail/37657.html" ]
          PHPDEBUGBAR_STACK_DATA
          []
          _flash
          array:2 [ "old" => [] "new" => [] ]
          format
          html
          content_type
          text/html; charset=UTF-8
          status_text
          OK
          status_code
          200
          request_query
          []
          request_request
          []
          request_headers
          array:18 [ "cookie" => array:1 [ 0 => "Hm_lvt_767b4e8393ab59b402599f694cc019bd=1755987791; HMA...
          request_server
          array:42 [ "USER" => "apache" "HOME" => "/usr/share/httpd" "HTTP_COOKIE" => "Hm_lvt_767b4e8393...
          request_cookies
          array:4 [ "Hm_lvt_767b4e8393ab59b402599f694cc019bd" => null "HMACCOUNT" => null "Hm_lpvt_767b4...
          response_headers
          array:5 [ "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ ...
          path_info
          /zixun/detail/37657.html
          session_attributes
          array:4 [ "_token" => "cjWh9PONoCXsSWIARkofmbz3ICDYLCZsrmCBKbC7" "_previous" => array:1 [ "u...