资讯视频直播为何会成为风口？

直播 2019-04-24 00:16:55 字数：954

2016年随着智能手机配置的升级以及服务器云计算能力的发展，在线视频直播迎来了最大的风口，资讯视频直播为何会成为风口？

而受到用户需求驱使，直播逐渐从全民秀场扩散到全行业，直播正在成为各个行业的辅助标配，各行业巨头都在纷纷进行染指布局，而其中新闻领域的腾讯新闻则在今年中抢先开启了7*24的全天在线直播，并意欲要打造直播节。

这也预示着新闻视频直播正在进入成熟阶段，而各大资讯类产品也必将跟进，那么为何资讯视频直播为何会成为风口？

事实上传统新闻直播早已有之，并不是什么新鲜事，传统新闻直播中一般都是偏向文字图片为主，并且以编辑发表文字图片内容进行同步，历年的苹果新品发布会、一般都是采取这样的形式，因此有着庞大的用户需求，而将资讯类图文模式扩展到视频直播则会出现以下优势。

更高的实时性将拉开与同类产品的差距

当一个热点话题来临，用户都非常想要获得第一手资讯消息，而传统图片文字短视频模式，都属于编辑给的二手货，此外再加上各种审核修改，这种新闻的时效性通常都会大打折扣。

视频直播由于其有着更高的实时性，这样一对比优势就极为明显，作为用户当然乐意会选择直接看直播，而不是选择其他“二手图文资讯”，这样也就与同类产品直接拉开差距，因此腾讯新闻客户端的两会报道直播就取得了非常好的成绩。

创造全新的用户即时参与感

用户参与传统的资讯互动，通常只能够在某一篇文章下发表自己的观点，然后有了回复之后再去看，这种异步尽管能够创造大量的UGC，但用户并没有获得“即时参与”的感受。

想比之下，资讯直播的优势又一次显现，用户每一次参与发言完毕都能在一瞬间被其他在线的上万名用户一起看到，并且可能得到其他用户的回应，这种参与感则与弹幕有些类似，弹幕之所以能够获得如此多的用户，正是其为用户创造了全新的即时参与体验，而新闻直播的互动模式则也会带来同样的用户体验。

资讯直播的多元性优势

资讯直播还有一个优势在于，其并不仅仅局限于热点事件，还可以进行各种专题内容的策划，例如直播明星、直播民生、直播风景等等，有着无限多的可能性，并能够带来海量的用户参与。

资讯+直播，目前是依然处于一片蓝海状态，未来有着极大的想象力。

更多资讯，可以访问2898站长资源平台创业-点评栏目：http://www.2898.com/start/dianping/ 谢谢！

上一篇：腾讯7*24资讯视频直播将带来什么？

下一篇：创新技术将成直播平台核心竞争力

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