首页 > 文章资讯 > 从滞销村到盒马村：数字化订单农业成解决方案
从滞销村到盒马村：数字化订单农业成解决方案
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社会 2020-03-25 19:06:21 字数：353

疫情期间，受到餐饮企业、农贸市场歇业及物流供应链受阻的影响，全国多地出现农产品滞销的问题。得知这些基地面临的困境后，盒马采购主动联系，最快50分钟内给解决方案，背后所代表是一套新零售数字化解决方案的应用。到目前，超过2千吨的滞销农产品，通过盒马线上线下送到消费者手中，也替农民排忧解难。

盒马蔬菜基地直采负责人郁磊认为，与传统销售渠道不同，盒马的助农解决滞销的同时，还往前走了一步，把数字农业、订单农业带入上游。一些滞销村在接入新零售之后，一跃成为盒马村。

不同于传统的农业村庄，盒马村通过研究新的消费需求，重构农业生产。2019年7月，全国首个盒马村出现在四川省丹巴县八科村。随后在湖北武汉、孝感、江苏溧阳、河北迁西，甚至非洲卢旺达，陆续出现盒马村。它们共同的特征是，依托盒马新零售，实现消费驱动、创新供给。

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