经常听到新手这样提问:

1、SEO到底怎么做?

2、帮我网站SEO优化一下。

这样的问题往往无法给出明确的答案,因为SEO是一个系统的过程,如果你没有掌握任何SEO概念,是很难深刻明白SEO的流程。

正如当一个大爷问你,网站怎么做?此时你的感受如何?是不是觉得不知从何说起?

但是,当你见多了我们的文章、我们的分享、我们的指南,你自然而然会领悟到SEO的操作办法。

正如,你从来没到过工地,但你大概知道房子是怎么盖的——见多了。

我们列出做SEO的操作流程梗概,随着你对SEO各个概念的理解,以下流程在你看来会有更丰富的内容。

步骤一:网站诊断

1、网站历史:域名注册时间、域名到期时间、域名注册机构、域名注册人

2、服务器数据:IP、服务器所在地、服务器稳定性、同IP的网站、DNS服务器

3、网站改版数据:改版时间、改版次数、改版幅度

步骤二:网站总体评价

1、域名:简短、容易记忆、富有意义、能包含关键词最佳。

2、网站名:鲜明、个性、符合定位思想,能包含关键词最佳。

3、网站Logo:简单、鲜明、直接、能包含网站域名最佳。

4、网站口号:充分体现网站功能,包含目标关键词和网站名称最佳。

5、整体色调:内容为主的站点,色调不宜过多,注意网站色调的一体化。

步骤三:当前网站搜索引擎友好度分析

1、网站结构是否实现良好的树状结构?

2、网站链接是否已经实现静态化?

3、网站每个页面的主要标签:标题标签、关键词标签、描述标签是否规范?

4、网站每个页面的内容是否丰富,是否与主题相关?

5、是否有明确的目标关键词、是否准备着长尾关键词?


步骤四:网站业务分析

1、网站类型:电子商务、企业网站、新闻发布网站、交友、论坛

2、网站主要业务:卖产品,卖服务

3、网站目标客户群:他们的年龄、职业、对互联网的熟悉程度等特征决定他们对网站的使用情况。

4、网站使用流程:简单、引导性良好

步骤五:关键词分析

1、目标客户常用关键词及搜索量列表

2、待选目标关键词的竞争对手分析,包括市场份额、产品价格特征、网站竞争力强弱等

步骤六:定位目标关键词

1、目标关键词及搜索量列表

2、附带长尾关键词及搜索量列表

3、长尾关键词分布规划

步骤七:排名计划和维护指南

1、0-1个月预实现的目标和应操作的步骤

2、2-3个月预实现的目标和应操作的步骤

3、3-6个月预实现的目标和应操作的步骤

4、6个月后预实现的目标和应操作的步骤

步骤八:优化方案执行报告

具体到天,详细计划优化方案操作内容。时间、操作内容、是否完成。

操作内容包括:站内优化、站外优化、内容篇、完善篇、维护篇、反馈篇、微调篇、丰收篇

步骤九:SEO心得和成功分享

以上是优化方案的梗概,对于你自己的网站,如果能够如此清晰得制定计划,必然成功在望。

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