不了解聚合思想是什么的同学,先要点击锚文本复习聚合思想是什么?聚合页面有哪些类型?这篇文章。


理解聚合思想案例

http://hotels.ctrip.com/ 这是携程旅行网的酒店预订页面;

http://hotels.ctrip.com/hotel/14568.html 这是具体某一家酒店的页面,从URL里的id号码,我们可以清楚看出携程上有数以万计的酒店页面。看酒店页面的三个标签,我们可以看到,酒店页面在优化着酒店名称+预订、价格、点评、电话查询 等长尾关键词。

如果携程网站酒店频道的SEO优化只进行到这一步,那显然没充分挖掘所有长尾关键词,而实际上,携程通过以下的这个操作,让其酒店频道的收录量实现了剧增,长尾实现暴涨。(2013年8月30日百度site查询酒店频道收录量7,950,000,是酒店总数32000家的两百多倍)。


秘诀在这,请查看以下几个链接和图片:

微信图片_20181120173457.png

http://hotels.ctrip.com/hotel/shenzhen30/zone159

微信图片_20181120173501.png

http://hotels.ctrip.com/hotel/shenzhen30/zone159star3


然后,我们在这个页面上选择任何其他的条件,发现会随之出现一个新的URL,一个新的标题,一个新的酒店列表页面。

正是这样,对现有的酒店资源进行多角度组织,让这些酒店因为各种共同特征而重新组合在一个页面,而这个页面又在承载着1-3个新的长尾词,页面本身是原创的,有价值的。

聚合思想问题

问:对于一个简单的企业站,以展示产品为主,产品页面高度重复,要怎么做聚合页面呢?

答:你这个看起来像是一个wordpress系统。你可以找下wordpress系统的tag插件,有了这个插件后,每个产品可以给添加三四个tag,那么这些tag页面就是一个聚合页面了。

也就是说,在操作聚合页面时,咱们是根据网站的具体情况,然后看这个类型的网站采用怎么样的聚合方式比较好。

开源的程序大多有tag聚合页,或专题页面的自动功能。如果非开源程序,就得由SEO主管提出方案,然后具体程序员来实现聚合。

问:携程酒店的条件聚合,是不是先要程序员写出相应的筛选代码器,然后才能产生新的页面啊?还有新的页面的三个标签需要手动去添加吗?

答:是的。这个一般是SEO主管提出方案,然后程序员在程序上做修改。三个标签并不是每个页面单独手工去写,而是程序上设置让自动调取页面上的内容。比如:聚合条件 是朝阳区+三星级 那么,该页面的标题可能就是 北京朝阳区三星级酒店预订等。

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