从整个互联网生态环境来看,低质广告的泛滥越来越多,逐渐蔓延到各个网站,严重影响了用户的正常浏览体验。想象一下,当你打开一个网页,看到的不是有趣的内容,而是垃圾广告窗口或大型广告,混淆和隐藏了主要内容,你的心情会如何?

为了应对这种不好的体验,所以百度于2013年5月17日上线了石榴算法。


石榴算法是什么

与之前百度绿萝算法相对应,石榴算法是百度针对低质量网站打击的升级版,这正是百度搜索引擎提高用户体验,提高搜索质量的有力手段。

新算法的重点是纠正包含大量不良广告的页面和弹出窗口站,因为这些广告妨碍了用户的正常浏览。

因而本次算法上线后,咱们将会看到主体内容有价值、低质广告少、无弹窗的优质页面排序有所提高,相应的含有恶劣弹窗、很多混杂页面主体内容等的页面排序会大幅下降。


怎么应对石榴算法

1、屏蔽低质量内容

如果你网站以及被收录了许多文章,但是没有排名,那么我们可以筛选出一些低质量的内容,使用robots来屏蔽。同时多更新一些高质量的内容,但是要注意不要一次性屏蔽太多了。

2、广告位的优化

如果网站想要长期好的发展就需要用优质的广告位而不是疯狂弹窗。比如说在文章底部插入广告位,或者在内容页两侧插入广告位,既不影响广告收益,同时也没有影响到用户的阅读,文采好的同学可以在文中的文字加入少许的广告。

3、页面内容优化

百度在抓取整个内容页的时候,百度会自动识别你的内容是不是原创,因此我们必须要提高内容页的原创度。

4、高质量的内容

许多人应该知道高质量的内容非常重要,但很少人更新高质量的内容,甚至很多人不知道什么是高质量的内容。高质量的内容就是可以对用户有帮助,那才算高质量的内容。一个网站只有内容质量高才可以持续发展。


最后希望站长们能够从用户的角度出发,往长远考虑,在不影响用户体验的前提下合理放置广告、写好文章,赢得用户的长期青睐才是一个网站发展壮大的基础。


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