蓝天算法,听这个名字感觉很美好,但其实,真相可能不是那么美好。因为百度表示,这是百度搜索引擎“史上最严厉”的算法,没有之一。

蓝天算法是什么

蓝天算法,是2016年11月百度搜索引擎针对新闻源站点售卖软文、目录等严重违反新闻源规则,并影响用户搜索体验行为而正式启用的搜索引擎算法规则。

蓝天算法目的是严厉打击新闻源售卖软文、目录行为,问题站点将被废除新闻源资格,并且会降低相关站点在百度中的评价。此次百度蓝天算法和以前的冰桶算法、绿萝算法、石榴算法一样,是在不断的打击不佳信息,提升用户的搜索体验度上前进的一大步。

并且百度还称,蓝天算法并不仅是针对“新闻源站点”,而是全网所有站点,即使是未申请到“新闻源”的站点同样也会受到“监管”。

如果有同学不懂新闻源站点的,这边也解释一下:

新闻源是针对搜索引擎的专用名词,是指符合百度、谷歌等搜索引擎种子新闻站的标准网站。

站内信息第一时间被搜索引擎优先收录,且被网络媒体转载成为网络海量新闻的源头媒体。

由于新闻来源的权威性,对于网络营销效果是明显的。但这种形式的审计门槛较高,一般个人网站不能进入。

怎么应对蓝天算法

触发“蓝天算法”的网站将被百度清除出新闻来源,同时降低其在百度搜索系统中的评价,所以我们一定要严肃对待:

1、如果已经被百度蓝天算法查出来并且判罚的,需要根据新闻源教育文章进行网站检查整改,将相关的内容清理之后可再次向百度申请新闻源。

2、蓝天算法针对的是较差的新闻来源,我们应该提高文章的质量,不管是原创还是伪原创都要写的够好才行。

3、我们需要逐步提高自己的软文写作技巧,毕竟只有文章写得好,才会吸引更多的人来网站。

4、如果发现有误判的,站长可通过新闻源反馈中心进行反馈处理。


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