国行手机市场再洗牌:华为OV三足鼎立,小米三星尴尬
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手机 2019-03-25 15:53:15 字数:856

国行手机市场再洗牌:华为OV三足鼎立,小米三星尴尬!随着人口红利的消失,如今国行手机市场竞争也是越来越激烈,各大厂商为了吸引消费者扩大自家份额也是各显神通,有的通过机海战术,有的通过卖力营销,那么各大厂商目前在国行手机市场排名情况又是如何呢?无独有偶,近日知名调研机构Counterpoint公布的2018Q3季度国行智能机出货量排行也是告诉了我们答案。


国行手机市场再洗牌:华为OV三足鼎立,小米三星尴尬


从Counterpoint公布的数据来看,目前国行手机市场最风光的三大手机厂商分别为华为、OPPO、vivo三家,三者分别占据了国行23%、21%、21%的手机市场份额,在一定程度上来说,这三家目前也是处于国行手机厂商中的第一阵营,而从占据的份额来说,三家也是相差不大,堪称是三足鼎立。

不过值得一提的是,目前华为在国行市场表现的趋势要更加乐观,在国行人口红利消失,市场整体出货量下降的情况下,相比去年同期,华为今年出货量还上涨了13%,可谓是逆势上扬,而OPPO与vivo今年Q3季度出货量相比去年同期基本持平,不过考虑到整体市场出货量萎缩的情况下,取得这个成绩还是不容易的。

而除了华为OV这三家之外,目前其他手机厂商在国行手机市场均有不小的压力,尤其是相比去年同期,其他手机厂商在出货量方面均有了明显的下滑,比如小米下滑了16%,而苹果则下滑17%,三星下滑幅度更是达到了惊人的67%,而在经历如此滑铁卢的下滑后,三星在国行市场份额也是仅剩1%,可以说相当的尴尬。

当然三星手机销量下滑的原因也很简单,毕竟国行手机市场竞争是越来越激烈,就拿此前一直被网友吐槽高价低配的OV来说,今年也是推出了主打性价比的手机系列,面对众多物美价廉的国产手机,同为安卓阵营且价格过高的三星手机,自然得不到消费者的青睐。

此外小米也是颇为尴尬,在今年年初时,雷军定下了10个季度重回国行第一大手机厂商的目标,不过两个季度过去后,小米却是离国行第一的目标越来越远,不胜令人唏嘘,小伙伴们,对于目前的国行手机市场你怎么看?你更看好哪家手机厂商的发展呢?欢迎大家留言,互相交流看法。



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