三星在中国仅有2%的市场,为什么不退出中国?
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手机 2019-03-25 15:59:11 字数:599

三星在中国仅有2%的市场,为什么不退出中国?三星,一个在全世界都能呼风唤雨的手机品牌,却在中国惨遭失败,从曾经的人手一台,到现在的无人问津,市场占有率仅有2%,也就是说你看到身边有人用三星手机,那都是小概率事件了!那么,在中国市场已经如果失败的三星,为什么不学习他的韩国老乡LG,退出中国市场呢?


三星在中国仅有2%的市场,为什么不退出中国?


事实上,虽然三星在中国市场上的销量是一天不如一天,但是三星还是多次强势的对外表示,绝对不会退出中国市场。那么,三星花这么多的时间和精力,以及人力和物力的支出,难道只是为了做宣传吗?或者只是为了在中国那些顽固的三星铁粉?

其实,三星手机目前在中国已经不是为了宣传,而是为了做形象。没错,但不是三星手机的形象,而是手机高大上配件的形象!三星最强的从来不是单纯的手机产品,而是它是手机配件的供应商。三星一直是以硬件强大著名,这样每出一款手机,都是为了给人们展示:看,我又用了新的屏幕、新的存储、新的电池,都非常的先进,快来买啊!

以三星的S系列为例:从三星的S6开始,三星就不停的在炫耀自己的屏幕有多么牛叉,等到了S8和note 8的时候,连苹果也都坐不住了,我也得用全面屏,于是OLED全面屏成为了一种潮流,而三星已经是控制了手机大小的OLED屏90%的市场!所以,三星已经不指望自己的手机能够在中国卖出多少量,而是希望带动大量的国产手机品牌商跟风买三星的元件,从而大发横财!不得不说,三星真是太机智了啊!



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