美团点评内部信:点评平台更名为点评App部 黄海负责
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互联网络 2019-03-25 16:09:37 字数:628

上周大众点评业务调整消息发酵后,美团点评于2月22日(上周五)公布了新一轮人事调整,但该邮件只发送给了总监及高管层。

王兴在内部信中对大众点评的作用做了明确表示:

点评平台更名为点评App部,负责“大众点评”App相关的产品策划、内容运营和研发工作,以PDC为基础,UGC为核心,大力做内容运营,激励用户成长,做公平可依赖的在线查找平台。任命黄海为负责人,向王慧文汇报。

(1)原基础研发平台上海业务安全中心,移动至点评App部,职责不变。负责人邵纪东向黄海汇报;

(2)成立异地产品部,由原境外度假业务部美食&购物组,整合原平台产品部异地相关职责组成,负责整体异地和海外场景下的产品策划和运营,以提升用户在异地的体验为目标。任命乐佳璐为负责人,向黄海汇报;

(3)其他组织保持不变。

界面新闻记者对此事询问公关部,对方表示正在核实中。

美团点评的内部人士对界面新闻记者表示,这封内部信的意义在于,弱化大众点评的交易功能,将点评定位于“在线查找平台”。据该员工透露,大众点评贡献的交易量占整体交易量的10%都不到。此轮架构调整后,大众点评将专注于搜索和查找功能,但暂未提及改名事宜。

在2019年除夕,王兴曾在内部信中强调组织架构的重要性,“在互联网上半场,基本功不太好,还可以靠红利、靠战略、靠资源带动快速发展,但到了下半场,基本功不过关,活下去都很难。我们要通过苦练基本功,把它内化成为我们组织的能力。把基本功练扎实,我们就能赢99%的事情。”王兴表示。


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