被收购、被讨薪,火了三年的直播市场都有谁掉队了?
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直播 2019-03-25 16:14:45 字数:991

被收购、被讨薪,火了三年的直播市场都有谁掉队了?“你丑你先睡,我美我直播”。自2016年被称为直播元年开始,一大波直播平台全面开花,网红主播成了不少人的新职业。在虎牙和映客相继上市、一直播或将“拥抱”微博、全民直播讨薪风波不断的背景下,2018年对于直播平台第二梯队来说,显然有些艰难。


被收购、被讨薪,火了三年的直播市场都有谁掉队了?


9月28日消息,近日,有媒体报道称微博将正式收购一直播,收购或将于11月底完成。

据报道,脉脉上不断有爆料微博收购一直播的消息,据内部知情人士确定,该事件属实,而微博将于近日宣布该消息。

而据界面新闻披露的信息显示,一直播团队的确将并入微博,他们和微博负责直播的团队早在今年上半年就开始进行整合。

据多方公开报道显示,今年上半年,多家曾排名TOP5的直播平台,纷纷被传出资金链断裂消息,主播欠薪等风波也接连不断。

一直播并不是唯一。据报道,5月14日,爆料称触手将收购全民直播,作价4、5亿元,这笔收购可能已经泡汤。有知情人士透露,全民直播上海办公室人走楼空,很多主播多次去讨要工资。而在脉脉平台上,欠薪、倒闭等爆料消息来的比一直播还要汹涌。

被收购、被讨薪,火了三年的直播市场都有谁掉队了?


全民直播讨薪风波不断

除此之外,公开资料显示,6月27日,花椒直播与六间房合并,新公司估值不低于85亿元。7月23日,熊猫直播正在与斗鱼和虎牙洽谈收购事宜,价格在30亿左右,但后续杳无音信。

对于直播平台的颓势,钱皓指出这其中两个主要原因:“一个是直播行业整体开始走下坡路,自去年开始趋于平静,也不再受资本市场热捧,另一个是随着抖音、快手、西瓜视频等短视频APP的快速崛起,直播市场整体用户流量被吸走了相当多的一部分。”

Questmobile上半年报告显示,短视频的用户数和使用时长都超越了直播,抖音、快手两大短视频平台的日活都已经超过1.5亿。而根据艾瑞咨询《中国泛娱乐直播平台发展盘点报告(2017)》,2016年是中国泛娱乐直播市场的顶峰,市场规模为208.3亿元,其中90%来自用户付费规模,同比增长180%。2016年至2019年,泛娱乐直播市场增长幅度开始呈现明显下滑趋势,至2019年,泛娱乐市场规模为872.6亿元,增幅降至31%。整个直播市场活力在未来三年呈现明显走衰趋势。

谈及直播行业的未来,互联网行业资深分析师李成东指出,“从资本市场的角度看,直播平台商业模式过于简单,而且是有天花板的。直播平台想要站稳脚跟必须寻求更多元的商业变现模式。”



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