Quartz被日本媒体公司Uzabase收购,将尝试付费订阅服务
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外闻 2019-03-25 17:28:16 字数:1381

Quartz被日本媒体公司Uzabase收购,将尝试付费订阅服务。据外媒消息,正在被日本媒体公司 Uzabase 计划收购媒体资讯网站 Quartz。


Quartz被日本媒体公司Uzabase收购,将尝试付费订阅服务


据 Quartz 的母公司 Atlantic Media 报道,Uzabase 将根据 Quartz 在2018年剩余时间的财务表现,支付 7500 万美元至 1.1 亿美元完成这笔收购,预计这笔交易将在未来30天内完成。

Quartz 的创始主编 Kevin J. Delaney 和出版商 Jay Lauf 将共同担任 Quartz 的联合首席执行官,他们将向 Uzabase 的创始人之一 Yusuke Umeda 汇报工作。

Delaney 和 Lauf 在给员工的内部信中写道:“这家日本媒体公司想通过 Quartz 推动其在亚洲以外地区的扩张,特别是订阅业务。我们预计下一阶段来自读者的收入将成为 Quartz 最大的收入增长源。另外此次收购将不会带来任何裁员计划。”

针对订阅业务,在收购完成后,Quartz 也将接管 Uzabase 所投资的商业新闻 APP NewsPicks 在美国的英文业务。在全球范围内,NewsPicks 拥有约 70 名员工,其中 15 名在美国,据说其近一半的收入来自付费订阅。

据了解,Quartz 团队将借鉴 NewsPicks 在社区和付费内容上的成功,进而为 Quartz 在过去六年中积累的忠实用户开发付费产品,对于 Quartz 来说,这些付费产品的,以及是否以订阅形式呈现仍有待观察。

Quartz 成立于 2012 年,目前已扩展至 215 名员工,其中包括 100 名全球记者。公司表示,目前每个月有超过 2000 万人访问 Quartz。据报道,Quartz 在2016年扭亏为盈,收入超过 3000 万美元,盈利超 100 万美元,几乎全部来自广告收入。Quartz 表示今年收入有望增加 25%-35%。

此次出售是 Atlantic Media 创始人 David G. Bradley 剥离其私人持有的 Atlantic Media 财产的又一举措。目前该媒体集团仍包括National Journal和Government Executive。 2017 年 7 月,他与 Laurene Powell Jobs 创立的艾默生集团(Emerson Collective)签署了一项协议,并出售了 Atlantic Magazine 的多数股权。

Uzabase 于 2016 年在东京证券交易所上市,市值达 8.7 亿美元。自 2008 年成立以来,Uzabase 投资过两种主要产品,除了前面提到的 NewsPicks 外,还包括企业智能工具 Speeda,旨在成为更便于用户使用的 Bloomberg 终端版本。

随着 Facebook 和 Google 开始主导移动广告市场,数字广告面临越来越大的压力,现在许多新闻媒体正在转向寻求读者收入,比如有部分内容仅供订阅者使用。包括 “New York Times”, “the Washington Post”, “the Financial Times”和“Business Insider” 在内的媒体已经开启了数字订阅或高级内容付费模式,这些付费订阅收入已经占据了他们目前收入的很大一部分。



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