苹果或于2020年推出多项付费服务捆绑订阅
2898
外闻 2019-11-16 00:06:05 字数:546

据外媒报道,随着智能手机销售陷入停滞不前,苹果越来越多地寻求通过Apple News+、Apple Music和Apple TV+这样的订阅服务来推动增长。据知情人士称,苹果可能会将其各种付费服务捆绑起来,以提高总体订户数量,这种超级捆绑包最早或于2020年推出。


苹果或于2020年推出多项付费服务捆绑订阅


苹果现在有四大订阅服务,包括Apple News+、Apple TV+、Apple Music和Apple Arade。该公司对这些服务最大的担忧就是如何推进增长,站长资源平台而不是获取利润。为此,苹果推出了一系列举措来吸引用户尝试这些订阅服务,包括为购买新设备顾客提供一年免费Apple TV+服务,以及将Apple TV+与Apple Music捆绑起来吸引学生订阅。

将这些服务捆绑起来对苹果来说具有重要意义,特别是考虑到亚马逊的“超级捆绑包”Amazon Prime取得巨大成功的情况下。此举会将客户锁定在苹果的设备生态系统中,创造定期的收入流,并提供大量的增长机会。

苹果捆绑包可能从新闻、电视和音乐开始,随后也可能囊括iCloud,甚至是由Apple Card支持的信用卡交易。与此同时,鉴于苹果存在iPhone Upgrade Program,每年向用户收取升级手机的月费,未来的苹果超级捆绑包甚至可能包括现成的硬件。


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