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盒马mini负责人倪晓俊：2020年将大规模加速开店
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手机 2020-03-14 11:03:21 字数：401

蓝鲸TMT频道3月13日讯，盒马mini负责人倪晓俊日前表示，盒马mini今年将大规模加速开店，并走出上海向全国复制。

据介绍，盒马mini是盒马去年推出的小店业态，在商品结构上进行了全新设计，但运营模式延续盒马的线上线下一体化，既可到店消费，周边1.5公里免费送货。去年7月，盒马总裁侯毅通过个人头条号对外表示：盒马mini开业三个月，坪效超过盒马大店，物流配送成本更低，线上订单占比超过50%，且投资成本只是盒马鲜生大店的十分之一。

倪晓俊称，经过大半年的探索，尤其是疫情的压力测试，mini模式已经得到充分验证。“盒马mini在疫情中表现出了更强的服务能力，消费增速高于其他小型业态。同时，客户增速等核心数据均表现出比较优势，疫情环节后的留客数据也更加抢眼。”

目前，盒马mini在上海开出了6家门店。倪晓俊称，今年除了上海继续加速覆盖，也会在盒马拥有成熟门店体系的北京、深圳、广州、杭州等地批量复制。


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