首页 > 文章资讯 > 国美旗舰店入驻京东，加速布局线上渠道
国美旗舰店入驻京东，加速布局线上渠道
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手机 2020-03-16 15:05:29 字数：462

蓝鲸TMT频道3月13日讯，据记者了解，国美官方旗舰店已正式入驻京东，成为继五星电器后又一个携手京东的家电零售企业。这意味着，国美正加速布局线上渠道。

对国美而言，自其2017年5月更名为国美零售后，便一直在谋求向互联网方向转型。此前多年，国美的核心优势在于整个线下渠道网，即覆盖全国核心商圈的2400家门店，以及32年以来积累的强大供应链体系所带来的商品丰富度和价格竞争力。

不过，今年突发的疫情对于传统零售企业带来的影响在短期内难以消除，线上渠道的重要性再次凸显。在家电领域，美的、惠而浦中国、格兰仕、万和电气等家电企业均已透露将发力线上渠道的信息。

从行业层面看，根据中国电子信息产业发展研究院最近发布的《2019年中国家电市场报告》，预计今年家电产品线上零售额全年占比将达到50%。

据京东方面介绍，目前京东正发力线上线下融合全渠道，线上有京东电商平台和京喜业务，线下有家电专卖店和超级体验店，基本全面覆盖了各种家电零售场景。同时，京东2019年财报表现也很强劲，全年活跃购买用户数单季新增2760万，创过去12个季度新高。

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