同程艺龙:酒店总体营业率已近6成,3月下旬将达90%
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手机 2020-03-16 15:05:44 字数:669

蓝鲸TMT频道3月13日讯,根据同程艺龙旗下酒店PMS服务商住哲的综合测算数据显示,截至3月11日,全国主要城市的酒店总体营业率已近6成,达到58.7%,较2月10日(全国主要城市复工时间点)提高了40多个百分点,其中广东、浙江、贵州、青海、福建、广西、云南等省份的酒店总体营业率均突破了75%。

同程艺龙的数据显示,截至3月11日,全国酒店订单量排名TOP5分别为广东、四川、浙江、广西、江苏。从酒店恢复情况来看,最近一周的酒店间夜量与去年同期相比,甘肃、贵州、云南、广西、青海等省份均恢复了超过50%,相较而言,三、四、五线城市的恢复情况更快,曲靖、天水、毕节等部分城市的恢复情况远好于一、二线城市。

根据住哲酒店大数据预测,到3月下旬全国主要城市的酒店总体营业率将达到90%左右。“这表明住宿市场的供给端和需求端均在逐渐复苏。”同程艺龙CMO王强表示,从需求层面看,刚性出行需求率先出现复苏迹象,特别是全国复工返程的需求明显,此外低线城市商务出行等住宿需求也出现较为明显的增长趋势。

同程艺龙表示,为了满足各地复工后逐步回升的出行住宿需求,其甄选出火车站、机场、CBD等周边5公里内的“安心房”酒店。据了解,“安心房”是指严格按照每日全面消毒、员工健康监控、安心取消保障、少接触服务和连住有优惠等五大标准筛选出符合条件的酒店。

根据同程艺龙提供的数据显示,截至3月11日,“安心房”已覆盖了7千余家品牌酒店,合计11万余家酒店加入,覆盖超600余个城市和地区。近期,“安心房”保障计划还新增了港澳酒店安心房、民宿安心房和钟点房放心住等专区。

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