外媒看衰中国手游行业 爆发式增长或将成为过去式手游
2898
外闻 2020-03-17 18:12:42 字数:643

外媒看衰中国手游行业,爆发式增长或将成为过去式。手游在过去一段时间里,在中国卖手游一直都是世界上最好的生意之一。数据分析显示,2017年中国手游行业收入近180亿美元,是两年前的两倍多。目前中国已经是全球最大的手游市场,收入占全球总收入约三分之一。


外媒看衰中国手游行业 爆发式增长或将成为过去式手游


手游的红火也带动了一众游戏公司的发展,其中最有代表性的就是腾讯,该公司也成为了目前中国市场上最大的游戏公司,占据了中国大约一半的市场份额。除此之外,游戏业务也助力腾讯成为了世界上市值排在前列的企业。


然而,尽管手机游戏在中国受到了欢迎,但国外媒体却看衰这种疯狂。首先,相比于其他国家的玩家,中国玩家的消费额已经排在了前列。数据显示,中国游戏市场的每付费用户平均月营收相比美国要高26.5%。考虑到两国收入水平的差距,这一数字可以说已经非常高。


其次,中国人口迅速老龄化可能会减缓手游市场增速。数据显示到2020年,15-44岁核心年龄段玩家的数量将较2016年减少3,400万。中国老龄化趋势已存在多年,但过去几年智能手机的爆发式增长及随之而来的手游热潮掩盖了人口老龄化问题。中国几乎人手一部智能手机,其中约三分之一是游戏玩家。


当然,这并不是说中国手游市场规模将会萎缩,该市场还会继续增长,而且增速很可能超过其他国家。但是其增长速度将会放缓,像过去几年那样年增50%以上的爆发式增长阶段似乎过去,未来中国游戏市场的增长速度将会稍稍高于世界平均水平。


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