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微软必应 2015年拒绝2.5亿条广告
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外闻 2020-03-18 18:10:15 字数：442

北京时间5月4日消息，尽管微软放弃了屏显广告，许多客户转向谷歌搜索广告平台，但微软必应广告也同样开始受到全球市场和消费者的青睐，特别是在美国市场。

不光是谷歌！必应2015年拒绝2.5亿条广告


微软表示，必应为了保护消费者的安全，将正确的广告呈现在用户面前，必应广告团队同样十分关心低质量甚至是危险广告为消费者带来的伤害性，包括恶意软件影响设备或窃取用户个人资料数据。其将采用更加严厉和严格的广告审核政策，提升系统，过滤危险广告。


微软还表示，在2015年，必应共拒绝或屏蔽2.5亿条广告，其中涉及到医疗健康超过80万条。识别出上千上万众多不符合政策的网站，存在故意误导或潜在危害用户行为，删除的类型广告主要有：不切实际的减肥和节食计划、在家兼职快速赚钱、可疑的奢侈品交易等。


值得一提的是，此前曾有媒体报道称，作为以广告为生存之本的谷歌在2015年全年共去除了7.8亿条违反其广告政策的广告，特别是医疗类广告尤其慎重。


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