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知乎推出全民阅读计划，免费开放上千本“盐选”专家讲书
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手机 2020-03-19 14:16:27 字数：546

蓝鲸TMT频道3月18日讯，知乎今日宣布在盐选会员一周年之际，免费开放上千本“盐选”专家讲书，为用户提供更多内容和服务，时间为3月18日至25日。同时知乎方面宣布推出“全民阅读计划”。

2019 年 3 月，知乎上线“盐选会员”，定位于基于社区的高质量数字阅读平台。知乎方面表示，截至今年2月底，知乎付费用户数比去年同期增长4倍。目前，知乎为用户提供超过5.7 万个知识服务产品，包括 2000多场盐选专栏，近 1 万场知乎 Live，3.4 万本优质电子书和讲书，以及共计约1.1万本国内外一线杂志。2019年，知乎推出了“亲历故事”系列。

据记者了解，“盐选会员”上线一周年，业务进展包含两方面，一方面是知乎发现用户对于“故事类内容”有较旺盛的消费需求，于是结合平台特点发起“职业故事”大赛，以此为契机，引入和产生了很多差异化的职业故事。

另一方面在于，会员付费内容与社区产品的融合起到一定效果。知乎方面注意到，做会员前，用户主要消费都在指向“自我提升类”内容，做会员后，对兴趣类的内容有所带动以及消费趋势。

张荣乐表示，知乎会员将锚定数字阅读平台的方向，进一步拓展内容品类、创作生态，优化消费体验等。目前来看，职业故事、教育进阶与职场技能、兴趣爱好这几方面是目前知乎平台最受欢迎的付费内容品类。

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