趣头条2019年营收55.7亿元,同比增长84.3%
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手机 2020-03-19 14:16:35 字数:755

蓝鲸TMT频道3月18日,移动内容平台趣头条发布的2019年第四季度及全年财报显示,趣头条第四季度营业收入16.58亿元,高于公司此前最乐观的收入预期16.2亿元,同比增长25%。2019年全年营收为55.7亿元,同比增长84.3%。

用户数据方面,第四季度综合平均月活跃用户达到1.38亿,同比增长46.9%,综合平均日活跃用户达到4570万,同比增长47.8%,累计安装用户数达7.9亿,单季净增1.23亿,同比增长137.1%。

作为趣头条进军网络文学领域的产品,米读在2018年深度布局免费阅读领域。第四季度,米读的书籍规模环比增长约30%。趣头条方面表示,未来三年,米读将投入不低于10亿元,推进独家内容和作者生态建设。

趣头条表示,2019年,其在推进内容建设的同时,产品矩阵也得到进一步完善。目前趣头条已覆盖了资讯、网文、短视频、游戏、直播等多个领域,并将持续丰富泛娱乐内容生态。

在直播与游戏领域,趣头条于2019年1月上线了趣直播,平台以秀场直播为主,囊括音乐、舞蹈、脱口秀等泛娱乐内容,目前平台入驻公会700余家,签约上万名主播,直播间每日观看用户已超400万。游戏方面,第四季度游戏在趣头条APP中的用户渗透率环比再次提升31.4%,收入环比提升近50%。

在媒相继入驻方面,截至2019年四季度,趣头条平台入驻的专业新闻媒体同比增长126.2%,自媒体同比增长56.5%,日均内容发布量达同比增长12.7%,其中,视频同比增长高达187.7%。

在广告投放方面,2019年,趣头条的品牌广告主数量同比增长超过两倍,其广告投放额占比在一年内提升了26个百分点。

趣头条方面表示,在业务策略方面,趣头条将80%的精力和资源放在以趣头条、米读为代表的主产品上;余下20%则主攻以游戏、直播为代表的创新业务。

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