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为什么说VR技术的突破口在B端？
2898
VR 2019-03-25 16:06:43 字数：705

为什么说VR技术的突破口在B端？


市场盘子差不多，眼下最合适做B端。VR+游戏、视频、体育等C端应用，虽然预期市场规模巨大，但成熟需要时间。反之，由于短期变现能力较强，VR+的另一个商业化突破口，正越来越往B端应用集中。高盛一份关于VR的研报指出，至2025年VR市场规模将达到800亿美元，其中C端占比为60%，B端占比为40%。

一级市场看好B端业务。和君资本VR基金合伙人安乐表示，C端市场还有较多不确定性因素，而在房地产、线下娱乐、教育等行业，“VR+”的商业模式已经跑起来了，市场也在快速增长。


另一家关注VR投资的VC机构乾元资本之前主要投资方向是影视和娱乐，其总裁杜承军也表示：“由于影视在C端还没有任何商业模式，所以主要会面向B端的项目。”


VR厂商看到B端的好处。这一点放眼国内VR产业来看有目共睹，年初VR市场是在一片融资与战略发布会当中度过的，大大小小厂商都嚷着做内容聚合平台，但现在基本没声音了，为什么？


无外乎两种，一种时当BAT或者小米、乐视等巨头们插手之后，发现自己根本玩不起蛇吞象的游戏还在硬扛，拖死在平台野心的路上；另外一种就是学聪明做B端应用。B端多属于商业合作，自然不好大张旗鼓去外面做曝光，特别时一些涉及军事、教育、医疗等行业，大多均属于商业机密，自然不能对外曝光。


而对于VR厂商来说，通过B端业务切入，不仅可以保证企业的短期收益，当具备一定的细分领域核心竞争力之后，极有可能成为某一领域专家，这在瞬息万变的VR热潮中是不错的融资加分项。除此之外，选择做B端业务，也是为自己挨到C端爆发争取时间。


更多资讯，可以访问2898站长资源平台资讯-vr虚拟现实栏目：vrxnxs/ 谢谢！


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