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斗鱼直播获充足的资金能干什么？
2898
直播 2019-04-24 00:16:17 字数：518

斗鱼直播获充足的资金能干什么？中国互联网和中国用户，对烧钱战已经一点都不陌生。完成20亿融资，弹药充足并且背靠巨头的斗鱼，在收割能力上甚至比打车时代的滴滴更有优势。



从打车到O2O，我们经历过私家车主超高能服务，也经历过扫码可以换一切。我听过很多人问，烧钱真的能解决所有问题吗？下一个风口肯定不是烧钱就能赢的！


然而这种反诘并没有什么用。事实证明烧钱对直播依旧有用，甚至用处更大。


相较于O2O等实体相关行业，直播的最大特点是头部驱动。即内容好不好，有没有吸引力从头部一望可知。对于O2O、打车等行业来说，体验好不好，补贴力度够不够大至少要尝试一阵才能明白。而直播作为娱乐化的需求，其平台流量是由无数自带流量的直播主来决定的，无论是秀才艺、秀新奇还是做内容，直播的核心逻辑都是由头部驱动带动流量的汇入和变现，从而实现娱乐价值、社交价值和商业价值。


这种情况下，资本在行业中的地位就远超过可以用运营和产品细节弥补的实体产业。在直播日益同质化的今天，用资本的力量打造更多自带流量的优质主播，打通内容源头的发生能力，甚至对优质直播IP进行截流，都能成为直播收割战的重要武器。

　

更多资讯，可以访问2898站长资源平台资讯-直播栏目：zhibo/ 谢谢！


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