腾讯投资斗鱼要发力收割直播市场吗?
2898
直播 2019-04-24 00:16:18 字数:1019

腾讯投资斗鱼者意味着要发力收割直播市场了吗?直播的刀已经拔出来了,生死尽在一念之间。斗鱼刚刚宣布完成了C轮15亿人民币的融资,本轮融资腾讯是两家领投方之一。要知道,斗鱼的B轮在3月刚刚完成,依然是腾讯领投,间隔仅仅5个月而已。BAT之一背书加上巨额注资,好像是一个非常危险的信号。



据说中国获得融资的直播平台有120家左右。而所有人都知道一件事,就是这120家里最多只可能有20家活下来。这就是中国互联网的残酷和美丽。


从团购到打车到O2O,中国互联网市场的特点之一就是最后往往以巨头资本进场收割作为大战的终结。无论当时呼风唤雨或者广泛被业界看好的有多少家,笑到最后的却往往是巨头资本和流量注入的那一家或几家品牌。


直播也是一样,在井喷发展、资本狂热之后,直播行业也很有可能快速进入大战的收割期。并且毫不讳言的告诉你,直播的收割,只会比实体行业更加残酷和血腥。


版权、IP、生态:腾讯系直播有哪些筹码?


BAT里,腾讯是在直播投入最大的一家。从自建平台到投资平台,腾讯系旗下已经有9家直播平台,对比超然世外的百度和借力合一打入直播的阿里,腾讯系成为收割者的可能性当然更大。


但腾讯想要的肯定不只是对目前产业的垄断,而是对未来的投资和指数级回报。


之前就有人问我,腾讯旗下赫然这么多平台,难道不怕平台间抢夺资源和流量吗?我的答案是不怕,不仅不怕,甚至这才是腾讯想要的推进方式和未来模板。


如今的直播,具有移动化、全民化、生态化的三大趋势。腾讯系不断在直播加注,连续自建直播平台并投资业内头级平台。其构建直播平台生态化联动的目标可见一斑。


腾讯手握的,是巨大的版权、IP和生态体系优势,以及与无数外部资源联动产生新玩法的产业基础。用这些基础,腾讯进入任何一个产业都堪称易如反掌,尤其社交与娱乐是腾讯的大本营。


直播本质上也是人与人的连接,这与腾讯的初衷如出一辙。因此腾讯用版权、IP资源和生态赋能的方式不断注入直播平台,占领直播的各个方面,分别构建行业壁垒,可说是最经济划算的布局方式。


像斗鱼这样的行业流量巨头平台,如果不断注入腾讯的水下资源,与其他腾讯系平台构成战略合力并不断筑高壁垒,其可能带来的化学反应难以估量。


直播行业被收割,是板上钉钉的事实。


这是直播行业的基因和巨头所拥有资源决定的。直播的烧钱战和资源战其实还没真正打响,而几场战役结束后必将确立的是一超几强其余垂直生存的局面。


更多资讯,可以访问2898站长资源平台资讯-直播栏目:zhibo/ 谢谢!


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