首页 > 文章资讯 > 微盟集团2019年营收同比增66.1%至14.37亿元，净利0.77亿元
微盟集团2019年营收同比增66.1%至14.37亿元，净利0.77亿元
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手机 2020-03-19 14:16:10 字数：555

蓝鲸TMT频道3月17日讯，微盟集团今日公布2019年财报，财报显示，2019年公司营收和净利均盈利，其中，全年营收14.37亿元，同比增66.1%;净利润达3.11亿元，经调整EBITDA(息税折旧及摊销前盈利)为1.68亿元，同比增131.1%;经调整净利润为0.77亿元，同比增52.1%。

财报显示，微盟集团2019年毛利达7.97亿元，较2018年的5.18亿元同比增长54%，超出市场预期，经调整除息税折旧及摊销前盈利1.68亿元，较2018年的0.73亿元增长131.1%。

微盟集团2019年整体业绩增长源自SaaS产品和精准营销两大核心业务收入创新高。报告期内，微盟集团SaaS产品收入由2018年的3.47亿元提高到5.07亿元，增速为46.1%;精准营销业务毛收入由24.9亿元增长至52.8亿元，同比激增111.9%，精准营销收入达9.3亿元，同比增长79.5%。

微盟集团表示，未来公司会以线下大客作为持续增长引擎，通过高客单价、高收入占比、高稳定度来不断提升公司付费商户的生命周期价值和留存效率，保持ARPU15%左右的增速，进而推动整体业务的增长。同时，在精准营销方面，微盟集团将继续开发腾讯以外的渠道，保持精准营销业务的发展，以精准营销作为公司的变现方式，支持SaaS业务的长期成长。

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